Can Martha Stewart sell your home?

Martha Stewart sells KB Twin Lakes
That is the question that KB Home, inc. seems to have asked themselves a few years ago, and is banking their financial future on. As the champagne goes flat all over the country, KB has something to toast to.

KB homes partnered with omnipresent Domestic Diva Martha Stewart to build homes with KB know-how, and Martha’s design style, which coupled into a Midas Touch. The development in North Cary has seen rocketing real-estate sales, even as other markets as at a virtual stand still. Twin Lakes has generated buyer interest since it was announced, and it got a kick-start when Stewart made a personal appearance. Sales began in March 2006, and about half the planned 767 homes and townhomes have been sold.

Sales at Twin Lakes have been so good that a second Martha Stewart community in North Raleigh will have its grand opening this year. There are nine other Stewart communities in six states.

About RaleighCary

George Wilson is owner and Broker in Charge of Raleigh Cary Realty, an independent Real Estate firm headquartered in Cary , North Carolina. "In 2008, I was working for a big national Real Estate company. A client of mine who I'd just helped purchase a home two months before got laid off from his job and wanted to quickly list her home. When I charged the client less to help her out, the firm was very upset with my decision. I opened Raleigh Cary Realty shortly thereafter, with a vision that we'd always have the flexibility to do the right thing for our clients, no matter what." -George Wilson

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